Wednesday, November 15, 2023

Shein and Forever21 Join Forces in US Market by Mary Cummins

https://www.cnbc.com/2023/08/24/shein-strikes-deal-with-fast-fashion-retailer-forever-21.html

"As part of the joint venture, Shein will acquire about a third of Forever 21′s operator, Sparc Group. Sparc will also take a minority stake in Shein."

Forever21 just showed up in Shein online site. 

https://us.shein.com/product-sc-002254254.html

This is a great move for both companies. They can both expand their brands.  Shein gets brick and mortar stores in good mall locations. Forever21 doesn't lose all its sales to Shein and can sell more online. This was probably Shein's goal all along. Let's see if others follow. Shein is already having events in Forever21 stores. 

Mary Cummins of Cummins Real Estate is a certified residential licensed appraiser in Los Angeles, California. Mary Cummins is licensed by the California Bureau of Real Estate appraisers and has over 35 years of experience.


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